德索托在调研中估算，发展中国家穷人手中的“沉睡资产”总额高达数万亿美元。这些资产存在，却无法流动、无法创造财富。问题不在于穷人懒惰或愚蠢，而在于制度将他们排除在资本体系之外。
第三，长期高折扣低毛利。很多品牌过度依赖营销、高租金、高投入获取流量，最终陷入低毛利困境，这也是2025年大量门店关闭的重要原因。品牌方为了供应链出货，一味推行折扣活动，看似短期业绩繁荣，实则形成了“打折打残老板，折扣折杀品牌”的恶性循环。
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